Chambord set out to strengthen its role in the party drink space by showing up with more personality and presence. Rather than focusing solely on the product, the goal was to celebrate the feeling of being at the center of the moment.
“Be la vie of the party” became a platform that invited consumers to step into that role—embracing confidence, playfulness, and indulgence through vibrant Chambord cocktails.
The work brought this idea to life with bold visuals and celebratory energy, positioning Chambord as the drink that elevates any gathering and makes every moment feel a little more unforgettable.
Client: Chambord
Agency: Blue Chip Marketing
Role: Sr. Art Director
Proposed collaboration between Chambord and L.O.M, a fashion brand known for it’s eccentric and bold party wear.
In-store display featuring special edition collab bottles, fashion wear, and party favors.
Limited edition Chambord X L.O.M bottle.
Close up of box set and swizzle sticks.
Commuters en route to the Hamptons were enticed to embrace the Cambord Vodka Lemonade cocktail as their preferred beverage, adding a touch of excitement to their journey.